Press coverage - Switch Communications

PRESS COVERAGE FOR TARGETED MARKETING

Press coverage of your restaurant can be a great way to market your restaurant and help get customers through the door. The first thing we do is to ask the question, do you want to reach moms, families, after-work crowds or ladies who lunch?

Having identified your target audience, we then find the media outlets that your target groups regularly consume. For example, are they likely to be reading a particular magazine or listening to a particular radio station on their commutes to work? If so, which local radio stations or magazine are they likely to be consuming.

We develop a great story about your restaurant and can invite influencers, food blogger and the media in general to your restaurant to provide powerful press coverage. In addition, we can create first-rate press releases for your events or a new bottomless brunch menu, chef’s specials or a recently launched wine tasting event, anything that will inspire interest in your restaurant.

With so many ways to market your restaurant, this is an opportunity not to be missed.